specialized bicycles / graphics

While interning for Specialized I was fortunate enough to be involved in several projects that have come out in the 2019 line as well as a few internal competitions/personal projects. The first project featured here was one of those internal competitions between the TDG (The Design Group). It was to come up with any design for the low level street bike, The Roll. Using bikes for transportation myself I decided to make a funky, soul city version basing the colors and lines off of city lights and night life. Hence, the “Roll for Your Soul”.

 
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specialized bicycles / branding & identity

During my time in Mountain View I got to experiment with paint color and graphics in assisting the team with their 2019 lines. The projects that I had main influence in were logo work. I created the Black Top logo which is now featured on the high end street line, the Emma logo for women’s wear, as well as the new and improved Chisel logo for the mountain range.