health warriors / branding & identity

Chris Barkley, the co-founder and ceo came to me in need of a visual identity for his well-being practice in South Africa. Health Warriors uses yoga to unleash the potential of young people to build healthier communities by providing employment opportunities in well-being professions. HW gives opportunities to young people who may not have the resources necessary to achieve their goals and guides them down a healthy route. The brand needed to be bold but friendly, simple yet exciting, and of course showcasing some of that Mzansi (South African) flavor.