mehoja / branding & identity

Mandisa, the creator of Mehoja, wanted a very airy fairy like branding to follow her yoga companies mantra. It needed to incorporate and feel as it stated, “Breathe. Move. Connect”. To get these feelings across I focused a lot on color. The typography needed to be fluid and flexible like the yogi, yes, but the color also needed the vibrancy of life, yet calmness of the meditative soul as well. A double edge sword. Earth, sun, and ocean.