iwash / lettering

I was approached to help create lettering for a campaign for women in the bar industry. Gabrielle calls it IWASH or Industry Women Against Sexual Harassment. The purpose was to give women in the industry a voice and a safe space to speak openly when the bar industry tends to be flooded with men. This campaign was to bring awareness to women who are victims of sexual harassment and gender inequality within the bar and restaurant industry.

The brief was to create a feminine but bold and powerful logo that may appeal to females of our generation. Following suit with the name, she wanted a theme of being “washed” of a dirty act by becoming “clean” and speaking up about what women have been through. Moving from a dark place into the light.